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Rethinking citizen development


Automate, streamline, transform – with Google Workspace, AppSheet, and Apps Script, we empower your teams to become drivers of innovation. Your macros? Together, we'll move them to the cloud and create scalable, future-proof solutions-all under clear governance policies.

Rethinking citizen development


Automate, streamline, transform – with Google Workspace, AppSheet, and Apps Script, we empower your teams to become drivers of innovation. Your macros? Together, we'll move them to the cloud and create scalable, future-proof solutions-all under clear governance policies.

Empower your teams to drive innovation


Citizen Development gives your teams the freedom to design their own workflows and processes without relying on IT resources. Using Google Cloud and tools like AppSheet and Apps Script, we turn citizen development into a strategic tool that gives your organization a clear vision and direction for digital transformation.



Our expertise ensures that existing automation – such as Excel macros or Access solutions – is not only preserved, but transformed and optimized in the cloud. 

This reduces the complexity of your IT landscape, provides visibility and control over processes and structures, and ensures seamless integration.


Governance policies and robust security protocols provide a foundation that ensures compliance and eliminates shadow IT.



The result: Accelerated innovation cycles, significant cost reductions, and sustainable process optimization.


The challenges: Why Citizen Development Isn't Always Easy

Citizen development promises agility and innovation, but without clear structures and governance, its potential often remains untapped. Issues such as macros, security risks, and lack of scalability highlight the need for a solid strategy to make citizen development a long-term success.

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Compatibility issues

Macros are a dead end – they offer no long-term perspective and quickly reach their limits, with functionality limited to specific environments.

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Lack of governance

Without clear guidelines, inconsistent and non-standardized solutions emerge, creating compliance risks.

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Security risks

Macros can create vulnerabilities and are susceptible to malware. Controlled deployment is essential.

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Scalability and sustainability

Citizen developer solutions are often designed for short-term use and are not built for long-term growth.

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Technical complexity

Legacy IT structures and shadow IT complicate integration with central systems and create data silos.

Move macros and automation to the cloud


Migrating office macros to Google Workspace is the gateway to scalable, web-based solutions that future-proof your workflows. With a clear plan and extensive experience, we transform existing automations, improve their availability and performance, and seamlessly integrate them into modern cloud environments. Our approach includes:

    1. IDENTIFICATION & ASSESSMENT

        • Collect and analyze all the macros in your organization.
        • Platform migration uncovers hidden workloads that are often siloed across departments.

    2. GOVERNANCE & SECURITY

        • Establish clear standards for citizen development and implement security protocols to ensure compliance.

    3. REPLACEMENT STRATEGY

        • Migrate simple macros directly.
        • Using the 7R methodology, we determine which macros to rehost, refactor, or replace with new solutions.

    4. MODERNIZATION

        • Tools like Apps Script and AppSheet give your automation a future-proof foundation in the cloud.

    5. PILOT & ROLLOUT

        • Conduct test migrations with selected teams to address potential challenges early.
        • Provide end-user training and support during the rollout.

    6. MEASUREMENT & SCALABILITY

        • Track success against defined KPIs to ensure flexible, future-proof solutions.
        • GCP enhances scalability and the ability to meet global requirements.

Innovation without Coding: Secure, Flexible, Future-Proof


Citizen Development empowers employees to drive innovation without overburdening IT. All solutions and automation run securely in the cloud, under your control, simplifying your IT landscape for the long term.


Your data is secure, ubiquitous, and belongs to you in one of the most secure environments: Google Cloud.


Google Workspace, AppSheet, and the Google Cloud Platform (GCP) open up new possibilities for citizen developers, including low-code development, automation, and AI-powered solutions.

Everything runs seamlessly in the cloud, is highly scalable, and adheres to strict security standards:


  • AppSheet: A no-code platform for custom applications, ideal for streamlining processes without local data risk.
  • Apps Script: Maximum flexibility for tech-savvy users to automate complex workflows, securely and centrally stored in the cloud.
  • Looker: Powerful data visualization and analysis for informed decision making.

Google Cloud

Citizen development is the foundation of a forward-looking strategy. With Google Cloud Platform (GCP), you can extend that foundation and unlock new possibilities:



  • Scalable automation approaches for global needs.
  • Securely leverage data analytics, AI, and machine learning.
  • Seamlessly integrate and centrally manage all your workloads.
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